Russia’s invasion of Ukraine has Kremlin battling for hearts and minds at home

Russian President Vladimir Putin is locked in a vicious struggle not only to subjugate Ukraine, but also to keep his own citizens united in support of Kremlin policy. But as Ukrainian fighters capture the admiration of the world in Twitter posts and TikTok videos, even the illusion of Russian unity is beginning to crumble.

A generational struggle is breaking out across Russia. Often, it pits those who believe in the stories of state-run television against their own children, many currently living and working abroad. The latter are turning to social media to express their shock and shame at the war, and to challenge the narrative of the Putin regime.

This is a reality I am experiencing in my personal life, and not just as a scholar of Russian history and media. When my two stepdaughters, aged 28 and 29, phoned their grandmother in Moscow to ask about Russia’s invasion, the response was tears: “How could you ask such a question? Russia does not start wars. Russia does not invade other countries.”

The family’s consensus was that the young women had “totally changed” since becoming American citizens 15 years ago.

The Kremlin tightens its media grip

Inside Russia, the government has been broadcasting pro-Russian messages designed to fill viewers with either pride in their homeland or anger toward purported outside foes. Kremlin-controlled television reports – in very slick, believable stories full of interviews and on-site video – details alleged atrocities committed by neo-Nazi Ukrainians against Russian civilians. Russian correspondents in Ukraine’s Donbas region speak of “mass graves” and “genocide,” displaying what they claim are human bones.

Roskomnadzor, the state censorship agency, has forbidden all media, even independently owned newspapers and radio stations, from using the word “war” instead of “special operation.” Outlets have been ordered to stop spreading “unreliable” information and instructed to rely only on Russian government sources. On state-run television, Ukraine is referred to as a “territory,” not an independent state.

When material began circulating on Twitter that contradicted official pronouncements, the Kremlin limited citizen access. When Facebook fact-checkers challenged the accuracy of certain state media stories, the Kremlin similarly blocked many of Russia’s estimated 70 million Facebook users from logging into the platform.

On March 1, the government announced that it was shutting down legendary radio station Echo Moscow and taking the one remaining independent TV station Rain off the air. The government accused both of violating rules about coverage and disseminating “fake news.”

Official stories

Official accounts of Russia’s surprise invasion seek to justify Kremlin actions. A Feb. 27 report on TV station Russia-1 titled “Ukraine: How It Was” described the current conflict as originating in an alleged U.S. betrayal of Russia in 2014….

Access the original article