After Black Lives Matter protesters toppled the Jefferson Davis monument in Richmond, Virginia last month, activists put up a futuristic new symbol in support of the fight against racial injustice last night.
Replacing the likeness of the Confederate leader, who owned more than 100 slaves, was a 3D hologram of George Floyd, whose death at the hands of Minneapolis police in May kicked off mass protests against racism across the globe.
Last night @Change and the @GeorgeFloydFdtn, working with @WeAreKaleida projected a hologram memorial of George Floyd at the former site of the removed Jefferson Davis Memorial. This holographic memorial will tour the southern U.S. replacing former confederate monuments. pic.twitter.com/23fyoVLyHH
— Change.org (@Change) July 28, 2020
The project is a collaboration between the George Floyd Foundation and Change.org, Newsweek reports. The hologram will be a traveling installation, making five stops along the route taken by the Freedom Riders, a civil rights activist group that rode interstate buses into the segregated south in 1961. It shows Floyd, along with a stylized version of his name, reconstituted by glowing fireflies.
Tonight, the hologram will take over the statue of Robert E. Lee, also in Richmond.
The hologram was created and designed by Kaleida Hologram Co., which specializes in holographic projection screens and gauzes for clients including Netflix.
It was projected by Quince Imaging of Virginia, a company specializing in video projection mapping, a technology used to overlay video over 3D objects. However, it’s unclear how exactly the effect of the George Floyd hologram was created.