It is not often that cold, hard facts determine what people care most about and what they believe. Instead, it is the power and familiarity of a well-told story that reigns supreme. Whether it’s a heartfelt anecdote, a personal testimony or a meme echoing familiar cultural narratives, stories tend to stick with us, move us and shape our beliefs.
This characteristic of storytelling is precisely what can make it so dangerous when wielded by the wrong hands. For decades, foreign adversaries have used narrative tactics in efforts to manipulate public opinion in the United States. Social media platforms have brought new complexity and amplification to these campaigns. The phenomenon garnered ample public scrutiny after evidence emerged of Russian entities exerting influence over election-related material on Facebook in the lead-up to the 2016 election.
While artificial intelligence is exacerbating the problem, it is at the same time becoming one of the most powerful defenses against such manipulations. Researchers have been using machine learning techniques to analyze disinformation content.
At the Cognition, Narrative and Culture Lab at Florida International University, we are building AI tools to help detect disinformation campaigns that employ tools of narrative persuasion. We are training AI to go beyond surface-level language analysis to understand narrative structures, trace personas and timelines and decode cultural references.
Disinformation vs. misinformation
In July 2024, the Department of Justice disrupted a Kremlin-backed operation that used nearly a thousand fake social media accounts to spread false narratives. These weren’t isolated incidents. They were part of an organized campaign, powered in part by AI.
Disinformation differs crucially from misinformation. While misinformation is simply false or inaccurate information – getting facts wrong – disinformation is intentionally fabricated and shared specifically to mislead and manipulate. A recent illustration of this came in October 2024, when a video purporting to show a Pennsylvania election worker tearing up mail-in ballots marked for Donald Trump swept platforms such as X and Facebook.
Within days, the FBI traced the clip to a Russian influence outfit, but not before it racked up millions of views. This example vividly demonstrates how foreign influence campaigns artificially manufacture and amplify fabricated stories to manipulate U.S. politics and stoke divisions among Americans.
Humans are wired to process the world through stories. From childhood, we grow up hearing stories, telling them and using them to make sense of complex information. Narratives don’t just help people remember – they help us feel. They foster emotional connections and shape our interpretations of social and political events.
Stories have profound effects on human beliefs and behavior.
This makes them…
