Amazon Prime Day 2020: the best early deals ahead of October 13

The best Amazon Prime Day deals 2020

Amazon Prime Day 2020 is just days away, but while the official October 13 date is just around the corner, we’re already seeing plenty of early Prime Day deals hitting the shelves. We’re keeping this page fresh with all the latest offers as soon as they land, so stay in touch for the best savings. 

We’re expecting an onslaught of deals when Amazon Prime Day does roll around, however with such excellent early discounts, you’ll want to keep your eye on those numbers over the next 48 hours as well. This year’s Prime Day deals are expected to hit laptops, TVs, headphones, and a range of Echo devices as well. 

The best deals will, however, be reserved for Amazon Prime members. If you’re not already signed up, you can pick up a 30 day free trial right now. That means you’re covered for Amazon Prime Day itself and you’ve got a good few weeks of speedy delivery as well.

However, in a bid to destroy our weekend, Amazon is already putting a number of deals live now – so make our deals-hunting sacrifice worthwhile and bookmark this page, because we’ll be bringing you all the important discounts as they come in. 

Best early Prime Day deals available now

Amazon Echo Dot 4th generation – two pack: $99.98 $79.98 at Amazon
Save $20 on the brand new Amazon Echo Dot 4th generation when you buy two at Amazon right now. That’s a fantastic offer considering these devices aren’t even out on the market yet. Use promo code DOT2PACK for these savings.
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Amazon Echo 4th generation x2: $199.98 $169.98 at Amazon
If you’re looking to kit out the whole house with the latest generation Amazon Echo, you’ll find his $30 discount when you buy two smart speakers to be particularly helpful. Simply use code ECHO2PK at checkout for your savings.
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AirPods Pro: $249 $199 at Amazon
Amazon has also been battling it out with Verizon over the AirPods Pro price, but this $199 price tag is the lowest we’ve seen yet. A previous $219 sales price was holding fast until these early Prime Day deals, but an extra $20 off makes this a stunning offer.
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Blink Mini smart security camera: $34.99 $24.99 at Amazon
Prime members can already save $10 on this Blink Mini smart security camera ahead of the rest of this year’s Amazon Prime Day deals next week. That’s an excellent price for the 1080p HD camera with motion detection and night vision.
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Amazon Echo Show 5: $89.99 $44.99 at Amazon
The Amazon Echo Show 5 is down to its lowest price ever for Prime members this weekend. That means you can save $45 on this smart display well ahead of the full Amazon Prime Day sales event.
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Amazon Echo Spot x2: $259.98 $149.98 at Amazon
Grab two Amazon Echo Spot smart displays and you can save $110 off the original price with promo code ECHOSPOT2PK at checkout. That’s a fantastic discount, but if you’re only looking for one you can still take $40 off the original price, bringing it down from $129.99 to $89.99.
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All-new Insignia 43-inch smart UHD 4K TV: $299.99 $199.99 at Amazon
This Insignia 43-inch 4K TV is seeing a $100 discount in the early Amazon Prime Day deals this week. That’s a stunning price on a Fire-enabled display, and definitely one to take note of if you’re looking to bring your TV into your smart home setup.
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iPad 8th generation 2020: $329 $299 at Amazon
The 32GB 8th generation iPad is back in stock for $299 this weekend, ahead of Amazon Prime Day. That’s an excellent saving on a recent release and well worth it if you’re an iCloud aficionado. If you do need more space, the $429 128GB model is down to $395 as well.
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Toshiba 55-inch 4K smart TV: $449.99 $299.99 at Amazon
This Deal of the Day from Amazon ends October 12 (11.59pm PT) and is exclusive to Amazon Prime members. If you’re after a cheap 4K TV with inbuilt streaming services, this is definitely worth snapping up.View Deal

LG 55-inch 55SM8100AUA : $899 now $499.99 at Amazon
This LG Nanocell TV from 2019 is one of the better choices out there over standard LCD technology, and comes with Alexa and Google Assistant built in too. We know the picture quality is going to be a step above, and iPhone users can also cast anything straight to the display too.View Deal

Two Kindle books for $1.99 each (free for Prime members) at Amazon
Prime members get two free Kindle books, and non-Prime members can pick them up for just $1.99. That means everyone wins in these early Prime Day deals.
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Spend $10 with small businesses, save $10 on Prime Day at Amazon
This year, Amazon wants to reward you for shopping with smaller businesses in the lead up to Prime Day. That means that you can now claim $10 for Prime Day for every $10 you spend to help out small businesses – it’s a win-win.
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The best Amazon Prime Day laptop deals

Asus VivoBook 11.6-inch laptop: $282 at Amazon
There aren’t many cheap laptops on sale right now, but this Asus VivoBook from Amazon is sitting pretty at just under $290 right now. For your cash you’re getting 64GB of storage and 4GB RAM so this is better suited to light everyday browsing rather than demanding workflows.
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Acer Aspire 1 15.6-inch laptop: $499 $399 at Amazon
For $100 more than the offer above, you can upgrade your processor to an Intel Celeron N4020 for speedier work and boosted power. You’re keeping the same 4GB RAM and 64GB of storage space here, and picking up Office 365 Personal as well.
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2020 Asus VivoBook 15.6-inch laptop: $669 $589 at Amazon
The latest Asus VivoBook model is seeing an $80 price cut at Amazon this week – an excellent saving on a mid-range laptop with some decent specs inside. You’ll find a 10th generation 3.4GHz i3 processor, 12GB RAM, and a 128GB SSD inside.
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Acer Nitro 5 15.6-inch gaming laptop: $694 at Amazon
You’re paying just under $700 for a great set of specs on this entry level gaming laptop. With a 9th generation i5 processor, GTX 1650 graphics, 8GB RAM, and 256GB SSD at the helm there’s plenty to get stuck into here.
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Microsoft Surface 2 – 128GB: $999 $799 at Amazon
Save $200 on the 128GB, 8GB RAM, i5 configuration of the Surface Laptop 2. We’ve seen this price on the entry level configuration for a little while now, but you’ve got another chance to pick  it up ahead of Prime Day itself.
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Razer Blade Stealth 13.3-inch gaming laptop: $1,799.99 $1,499.99 at Amazon
It may be small, but this super portable Razer Blade Stealth packs a serious punch. You’re picking up a 10th generation i7 processor inside, with 16GB RAM, a 512GB SSD and Nvidia GeForce GTX 1650Ti Max-Q graphics. All of that sits in an aluminium chassis with full Chroma RGB and a 120Hz display.
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Apple MacBook Pro 16-inch: $2,399 $2,099 at Amazon
Save $300 on the 16-inch MacBook Pro at Amazon this week – an excellent price drop that brings the final cost down to its lowest ever. You’re getting a powerful i7 processor inside, with 16GB RAM and a 512GB SSD.
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The best Amazon Prime Day TV deals

TCL 32-inch 720p Roku smart TV: $199.99 $129.99 at Amazon
This 32-inch TCL Roku smart TV doesn’t offer 4K resolution, in fact you’re only getting 720p here, but it does come in with a good discount this week. If you’re after a small secondary display, this is a great shout ahead of Amazon Prime Day.
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All-new Insignia 43-inch smart UHD 4K TV: $299.99 $199.99 at Amazon
This Insignia 43-inch 4K TV is seeing a $100 discount in the early Amazon Prime Day deals this week. That’s a stunning price on a Fire-enabled display, and definitely one to take note of if you’re looking to bring your TV into your smart home setup.
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LG 55-inch 55SM8100AUA : $899 now $499.99 at Amazon
This LG Nanocell TV from 2019 is one of the better choices out there over standard LCD technology, and comes with Alexa and Google Assistant built in too. We know the picture quality is going to be a step above, and iPhone users can also cast anything straight to the display too.View Deal

Sony 65-inch X900H Smart 4K Ultra HD TV: $1,399.99 $998.99 at Amazon
Packed with premium features, the 2020 Sony 65-inch 4K TV gets a $400 price cut in Amazon’s early Prime Day deals. The Ultra HD smart TV features a game mode for a super-smooth experience and works with Amazon Alexa and the Google Assistant.
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LG BX OLED TV | LG XBOOM speaker: $1,496 at Amazon
$1,496 is already cheaper than other retailers’ price tags on this 55-inch LG BX OLED TV, but Amazon is also throwing in a free LG XBOOM speaker. That’s fantastic value and a nice saving all in one.
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The best Amazon Prime Day audio deals

JBL Clip 3 waterproof portable bluetooth speaker: $69.95 $39.95 at Amazon
We’ve only seen this JBL speaker go cheaper over Black Friday last year, so $39.95 is the lowest the Clip 3 has gone in 2020. You’re getting IPX 7 waterproofing and 10 hours of battery life here.
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Logitech Z333 2.1 speaker system: $79.99 $59.99 at Amazon
The Logitech Z333 speaker system offers plenty of power and bass for your PC, TV, or gaming setup. Plus there’s an easy access volume control dial that makes the whole thing just that little bit more luxurious. You’ll find a $20 discount at Amazon right now as well.
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Samsung Galaxy Buds+: $149.99 $129.99 at Amazon
Save $20 on the previous generation Samsung Galaxy Buds before the Prime Day deals have even fully kicked off. This price cut matches the lowest Amazon has dropped these true wireless earbuds’ cost.
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AirPods with wireless charging case: $199 $159.99 at Amazon
If you don’t need the extra power and noise cancellation of the AirPods Pro below, you’ll find a $39 discount on the standard 2019 AirPods this week. This is the wireless charging case version as well – perfect if you’ve already got some Qi chargers around the house.
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Sony WF-1000XM3 true wireless earbuds: $229.99 $178 at Amazon
We rated the Sony WF-1000XM3 true wireless earbuds highly this year, and though we’ve seen this $50 discount for a while now, it’s an excellent price for the power you’re getting in these noise canceling buds.
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Beats Solo Pro: $299.95 $199.95 at Amazon
The Beats Solo Pro headphones are $100 off at Amazon right now, but only if you’re after selected colors. The variants included in this deal are the Red, Dark Blue, and Light Blue models.
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AirPods Pro: $249 $199 at Amazon
Amazon has also been battling it out with Verizon over the AirPods Pro price, but this $199 price tag is the lowest we’ve seen yet. A previous $219 sales price was holding fast until these early Prime Day deals, but an extra $20 off makes this a stunning offer.
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The best Amazon Prime Day phone and tablet deals

Samsung Galaxy Tab S6 Lite: $349.99 $279 at Amazon
Save $70 on the 10.4-inch Samsung Galaxy Tab S6 Lite this week. You’re getting 64GB of storage here, with the S Pen included as well. That’s a lot of value considering this is one of the lowest prices we’ve seen yet (it dropped down to $277 in September).
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iPad 8th generation 2020: $329 $299 at Amazon
The 32GB 8th generation iPad is back in stock for $299 this weekend, ahead of Amazon Prime Day. That’s an excellent saving on a recent release and well worth it if you’re an iCloud aficionado. If you do need more space, the $429 128GB model is down to $395 as well.
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Apple iPad Mini 5: $399 $349.99 at Amazon
The 64GB iPad Mini 5 has just returned to its lowest ever price at $349.99. That’s an excellent $50 saving on the dinky tablet with plenty of power under the hood to make for an excellent browsing, gaming, and streaming companion.
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Samsung Galaxy Tab S5e: $399 $349.99 at Amazon
The Samsung Galaxy Tab S5e is also down to $349 ahead of Amazon Prime Day. This 2019 tablet offers up 64GB of storage and a 10.5-inch Super AMOLED display.
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Samsung Galaxy S20 FE 5G: $699.99 $599.99 at Amazon
This brand new budget release in the Samsung Galaxy S20 line is already seeing a $100 price drop, and that’s before the Prime Day deals have even begun. You’re picking up 128GB of storage here, in an excellent smartphone considering its price point.
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Google Pixel 4: $799 $628.50 at Amazon
Grab the Google Pixel 4 for just $628.50 at Amazon. That’s a fully unlocked, 64GB phone for a great price ahead of Amazon Prime Day itself.
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Samsung Galaxy Note 20 5G: $999.99 $799 at Amazon
Save $200 when you buy the 5G Samsung Galaxy Note 20 outright at Amazon. This 128GB model is unlocked and ready for use with any network.
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2020 Apple iPad Pro 11-inch: $799 $749.99 at Amazon
Save $50 on the latest iPad Pro to hit the shelves. The 11-inch iPad Pro is perfect if you’re looking for all the power of the latest release but don’t want to carry a larger 12.9-inch display, and plus it often comes in with a considerably cheaper price tag. That’s certainly the case this week, with an extra $50 off bringing the 128GB model down to just $749.99.
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2020 Apple iPad Pro 12.9-inch: $999 $949 at Amazon
The latest iPad Pro is seeing a $50 discount on the 12.9-inch, 128GB configuration right now. That’s not a lot of storage considering the power you’re getting under the hood, but if you’re a keen iCloud user this is well worth a look.
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The best Amazon Prime Day wearables deals

Apple Watch Series 3: $199 $169 at Amazon
Amazon has had the lowest price on the Apple Watch Series 3 for a while now, but you’ve got another chance to grab it for just $169 before the Prime Day crowds appear. This is a great price on a super cheap Apple smartwatch that is still fully supported by the latest updates.
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Fitbit Ionic: $249.95 $178 at Amazon
The Fitbit Ionic offers personalized onboard coaching straight from your wrist, as well as built in GPS, NFC payment system, and music features as well. Plus, you’re saving $60 on this all-in-one device this week.
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Garmin Vivoactive 4: $349.99 $295 at Amazon
Grab the Garmin Vivoactive 4 fitness tracker for $54 off at Amazon. This smartwatch features a massive range of monitoring features including stress, sleep, heart rate, hydration, and Pulse Ox. Plus you can use Spotify, Amazon Music and Deezer straight from your wrist and use more than 20 onboard sports apps.
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Samsung Galaxy Watch 3: $399.99 $369 at Amazon
This is the latest Samsung Galaxy smartwatch to hit the market, so such an early discount is much appreciated, and all the more impressive considering the Amazon Prime Day deals haven’t fully begun yet.
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The best Amazon Prime Day gaming deals

Orzly Nintendo Switch accessories bundle: $69.99 $39.72 at Amazon
Orzly is a well known brand when it comes to Nintendo Switch accessories, and you can get a full collection together with this bundle offer. From tempered glass screen protectors to carry cases,  game card boxes, steering wheels, extra cables, stands, thumbstick grips, and more are all available here for a great price.
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Razer Mamba Elite wired gaming mouse: $89.99 $59.99 at Amazon
Save $30 on the Razer Mamba Elite wired gaming mouse at Amazon this week. You’re getting 9 customizable buttons onboard, with mechanical switches and a 16,000 DPI optical sensor as well.
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Logitech G PRO mechanical gaming keyboard: $129.99 $118.99 at Amazon
You’re only saving $11 here, but this is the cheapest we’ve seen the Logitech G PRO go. That’s an excellent price, then, for the tenkeyless design, with wireless functionality and RGB Blue Click switch keys.
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Razer Basilisk Ultimate wireless gaming mouse: $169.99 $159.99 at Amazon
There’s a $10 discount available on this Razer Basilisk Ultimate gaming mouse, but we’ve seen it go down to $149 before. Keep an eye on this one over the full Amazon Prime Day deals onslaught, then, though there’s no guarantees it will be any cheaper next week.
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Nintendo Switch: $299.99 at Amazon
The Nintendo Switch was previously in stock at Amazon, but we’ve seen units rolling in and out over the last few days so we’ll keep the link here in case more stock is available now. We’ve even seen the Animal Crossing Edition available this weekend, so keep yur eyes peeled here.
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Nintendo Switch Animal Crossing Edition: $299 at Amazon
The Nintendo Switch Animal Crossing Edition is also back in stock this week, but again – if you don’t see any units available keep checking back because we expect more to be on the way shortly.
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The best Amazon Prime Day smart home deals

Blink Mini smart security camera: $34.99 $24.99 at Amazon
Prime members can already save $10 on this Blink Mini smart security camera ahead of the rest of this year’s Amazon Prime Day deals next week. That’s an excellent price for the 1080p HD camera with motion detection and night vision.
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Kasa TP-Link smart plugs 4-pack: $49.99 $26.99 at Amazon
Smart plugs are a must if you want to turn your everyday electronics into smart ones. Compatible with Alexa and Google Home, these outlets are up for a great price here, with 46% off the MSRP.
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Amazon Echo Dot: $49.99 $39.99 at Amazon
You can save $10 on the Amazon Echo Dot right now, but we’ve seen better prices on these smart speakers before. If you need it right now, it’s a decent discount, but we’d recommend waiting for Amazon Prime Day itself on this one.
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Amazon Echo Show 5: $89.99 $44.99 at Amazon
The Amazon Echo Show 5 is down to its lowest price ever for Prime members this weekend. That means you can save $45 on this smart display well ahead of the full Amazon Prime Day sales event.
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Amazon Echo Spot x2: $259.98 $149.98 at Amazon
Grab two Amazon Echo Spot smart displays and you can save $110 off the original price with promo code ECHOSPOT2PK at checkout. That’s a fantastic discount, but if you’re only looking for one you can still take $40 off the original price, bringing it down from $129.99 to $89.99.
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Shark ION robot vacuum: $219.99 $149.99 at Amazon
For just under $150 you can pick up the Shark ION robot vacuum, complete with 120 minute runtime battery and powerful cleaning for a range of floor types. This is the cheapest this robot vacuum has ever been – an excellent price ahead of Amazon Prime Day itself.
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The best Amazon Prime Day camera deals

Polaroid Originals OneStep 2 instant camera: $129.99 $99.99 at Amazon
Even though Fujifilm has dominated the rejuvenated instant camera market with its Instax Mini, Polaroid is still in the game. You’ll find this retro-looking camera available for $30 off right now, ahead of Amazon Prime Day itself.
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GoPro Hero 7 Silver: $229.99 $199.99 at Amazon
Save $30 on the GoPro Hero 7 Silver, a perfectly good everyday action camera if you don’t want to spend the big bucks on the latest releases. You’re getting a 4K 30fps camera here with waterproofing and live stabilization in this slightly older model.
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DJI Osmo Pocket handheld 3-axis gimbal stabilizer with camera: $399 $299 at Amazon
You’ll find this 3-axis gimbal stabilizer complete with integrated 12MP 4K camera available for $100 less at Amazon right now. Plus, with the DJI Mimo app, you’ll be able to use this device with your Android or iOS smartphone as well.
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DJI Mavic 2 Pro drone: $1,729 $1,599 at Amazon
The mega-powerful DJI Mavic 2 Pro drone is down to $1,599 at Amazon right now. That’s an excellent price for the all-in-one piece of gear, with 3-axis gimbal, HDR 4K footage, a 20MP camera, and around half an hour of flight time.
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The best Amazon Prime Day home and kitchen deals

Cusimax portable hot plate burner: $50.99 $33.99 at Amazon
Whether you’re looking to take your cookery skills to the great outdoors, or after something hot to eat in your dorm room, the Cusimax portable hot plate is available for a great price right now.
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Ultrean 4.2 Qt air fryer: $95.99 $75.99 at Amazon
Save $20 on the Ultrean air fryer this week, well ahead of Amazon Prime Day itself. You’re picking up a 1500W air fryer here, with an LCD digital screen, non-stick frying pot and easy cooking setup.
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Keurig K-Classic coffee maker: $89.99 $79 at Amazon
You can pick up this Keurig pod coffee machine for $10 less right now. The K-Classic coffee maker offers up 6 to 10 ounce brews from a 48 ounce water reservoir which is good for at least six cups before refilling.
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Cosori Max XL 5.8Qt air fryer: $119.99 $99.98 at Amazon
This Cosori air fryer offers 11 presets, 1700W of power, and plenty of room for a wide variety of meals. Plus, you’re saving $20 in these early Amazon Prime Day deals, which brings the final price down to under $100.
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KitchenAid Queen of Hearts stand mixer: $399.99 $279.99 at Amazon
Save $120 on this limited edition KitchenAid stand mixer at Amazon this week. You’re picking up a 5Qt capacity mixer here, with the stainless steel bowl to go with it.
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Breville Barista Express Espresso machine: $699.95 $599.95 at Amazon
If you love coffee, and we mean you really love coffee, you’ll want to check out this $100 saving on the Breville Barista espresso machine. All those Starbucks points might be going to waste, but you’ll have a sublime coffee experience straight from home.
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Other top Prime Day deals

Save up to 60% on subscription boxes at Amazon
If you’ve been looking to add a little mystery to your mail every month, you will no doubt have looked into subscription boxes. Amazon, however, has just discounted a massive range of these memberships by as much as 60% ahead of its Prime Day deals next month.
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Save up to 20% on furniture at Amazon
From the living room to the bedroom, you’ll find a massive range of furniture items and home decor available for up to 20% in these early Amazon Prime Day deals this week.
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Amazon Music Unlimited free trial: $0.99 / £0.99 at Amazon
Amazon Music Unlimited trials usually max out at 90 days, but UK Prime members can pick up four months of access to Amazon’s on-demand, 60 million-strong library for just £0.99 ahead of Prime Day deals. Shoppers in the US can also pick up three months of Music Unlimited for free as well.
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When is Amazon Prime Day 2020 date? 

The Amazon Prime Day date is Tuesday, October 13 to Wednesday October 14 in 2020, a set of dates delayed by the COVID-19 pandemic. We’re already seeing early bird Prime Day deals landing over the past few days, however, so there’s likely to be more discounts available in the lead up. 

The Amazon Prime Day date is a little over a month ahead of Black Friday and Cyber Monday 2020, and likely days before US retailers launch their early Black Friday deals. So we don’t see the deals stopping from October 13 through the end of 2020.

Amazon Prime Day deals: what will be on sale?

You can expect Amazon Prime Day deals to hit the retailer’s own line of Echo and Fire smart home products hardest, as well as other gadget brands like Blink and Ring that Amazon also now owns. However, we also regularly see laptops, TVs, headphones, smartwatches, and tablets on sale over Amazon Prime Day, and with 2020 being so competitive there’s likely to be something for everyone out there. 

New on Prime Day 2020

The Amazon Prime Day 2020 homepage is already touting early deals exclusive to its Prime members, including the Amazon Echo Dot 2-pack for $39.98 and the Amazon TV Recast for $129.

Amazon also announced that it’s going to be offering a $10 savings on buying from US small businesses during Prime Day. The only catch? You have to spend at least $10 to save another $10. That seems like an excellent way to build support around the mega-retailer that’s often seen as hurting small businesses.

Prime Day 2020 deals: our predictions

The Amazon Prime Day deals list quite often follows the same trends every year, so we can safely assume what to expect.

The best Prime Day 2020 deals will almost certainly feature deep discounts on Amazon’s own tech. We’re talking about Kindle deals, Echo price drops, and Fire TV discounts.

We’ve also seen Prime Day become known for good laptop deals, no matter what you’re interested in. That includes cheap Chromebooks, Windows laptops and a few Apple MacBooks. Now the latest MacBook Pro is on sale, expect it to go fast.

Let’s get into the stats that we alluded to above though – as expected, it’s going to be Amazon bringing down the cost of its smart home items that will perform strongly.

The top product during Black Friday last year for Amazon was, according to Hitwise, the Echo Dot, whereas it was the Fire TV Stick 4K during Prime Day. However, the list of top-five purchased products on both holiday periods was dominated by Amazon goods, with the only variance in the top 10 coming via Instant Pots, which were more popular in November, as well as Amazon gift cards.

When we look at the searches during Prime Day though, we see a different story. Any Prime Day Nintendo Switch deals are certain to be massively popular, if a decent offer pops up, as that’s what people were looking for last year – and thanks to lockdown, the clamor has only grown.

TV deals, Fitbit deals and headphones deals were also incredibly popular, and while there clearly weren’t the barnstorming offers that we see during the later holiday buying period, Amazon will be hoping to steal a march on rivals if it can offer some of these.

Amazon Prime Day laptop deals: what to expect

While we’ve seen demand for cheap laptops rising over the past year – and lots of stock issues at the height of the pandemic – Amazon’s Prime Day laptop deals may still offer some excellent discounts. We’ve seen Apple’s range of luxury MacBooks taking some particularly impressive price cuts over the past few months, especially on the already-cheap MacBook Air 2020, and models like the Asus Vivobook, Acer Swift, and HP Chromebook have all offered lower budget savings as well. 

That means we’d recommend checking out this year’s Amazon Prime Day laptop deals for a computer between the $300 and $800 price range. There are more savings to be found further up the price scale at Amazon, on the Dell XPS, Asus Zenbook Pro Duo, and MacBook Pro, for example, but more specialized creative retailers like B&H Photo or the manufacturers themselves have proven to have the edge of price here over 2020. 

On the flip side of this rise in demand, however, sits stock issues, most accurately epitomized by the plight of the Chromebook shopper in 2020. Last year we saw HP and Lenovo Chromebooks sitting well under $200 in Amazon Prime Day laptop deals. However a surge in demand has left these machines pushing $250 – $280 sales prices at best in recent months. Plus, over Labor Day we saw HP itself offering far better prices on its HP 15z configurations, so don’t discount manufacturer offers in the cheaper ranges either. 

Gaming laptop deals have, however, found a home at Amazon in the past 12 months. Again, you’re better off heading to Dell for Dell G-Series or Alienware rigs, but the cheaper Acer Nitros and HP Omens have had a good record so far in the year, and may be a strong source of Amazon Prime Day laptop deals as well. 

If you’re looking to spend between $500 and $1,200, however, you might be tempted to hold off and see what manufacturers offer during Black Friday. While we do typically see higher value laptop deals later on in the year, this isn’t a typical year and with Prime Day coming much closer to the November sales, we don’t know how far Amazon is going to go to try and compete in the busier shopping period. 

While it’s likely that there will be flash sales offering lower prices over Black Friday, you’ll have to fight for them. We might, however, see Amazon Prime Day laptop deals, even if they are lightning offers, worthy of last year’s Black Friday-level attention, so don’t hold out expecting cheaper offers in November as they’re not guaranteed, and competition may be higher as well. 

Amazon Prime Day TV deals: what to expect

Amazon Prime Day TV deals often excel in the cheaper and top end of the price spectrum, with budget sets discounted to extra low prices and top of the line LG or Sony OLEDs or Samsung QLED displays taking bigger discounts over the shopping period. 

We see cheaper budget models like Insignia, TCL, and Hisense TVs regularly on sale throughout the year, and 2020 has been no different. So far, we’ve seen these sets drop to between $219 and $299 at their cheapest points, so if you’re simply looking to upgrade from a standard HD TV without breaking the bank, signs are pointing to a healthy supply of Amazon Prime Day TV deals. 

We’d recommend checking Amazon’s prices against retailers like Walmart and Target, however, as these supermarket TVs can become a bidding war during bigger sales periods and you may be able to swoop on a better price once Amazon has made its discounts. We see this behaviour particularly with Insignia and TCL displays at Walmart. 

However, you might want to stick with Amazon if you’re looking for its exclusive Fire TV and Amazon Alexa compatibility. Amazon often bakes its smart assistant straight into these sets to gain the edge over competitors, and as a more premium feature in itself, you can sometimes pick up a far higher value Prime Day TV deal at Amazon. 

If you’re looking for a display that sits well above these budget models, for full display brightness, color clarity, and perhaps some extra features as well, you’re in luck. Last year, Amazon discounted the LG OLED C9 down from $2,499 to $1,699 over its Prime Day TV deals, so if you’re looking to splash the cash you might find a win here. 

However, Amazon struggles to compete in the mid-ranges in the US, so if you’re looking for a TV deal between $300 and $600 (the newest Samsung and LG 4K TVs, for example), you might want to check out other retailers’ competing sales or wait until Black Friday. 

(Image Shutterstock)

Buy on Amazon Prime Day? Or wait until Black Friday?

This question was a lot easier when the Prime Day 2020 date was set for July, but now it’s likely to be so close to Black Friday that there’ll almost be a gravitational pull of deals.

The key thing here is the difference in the kinds of deals we’ll be seeing. The Amazon Black Friday sales are tipped to begin at the end of October, so the Prime Day deals will have to be different to stop Bezos’ brand from just running a sale for three months straight.

What’s interesting, when you compare the Hitwise data from last year, is that in both cases the top purchases mirrored the mood of the time – in both Prime Day and Black Friday, Amazon products saw the biggest sales, but the AirPods Pro snuck in during the November period where it was a personal water filter and a DNA kit that made the top 10 in July.

(Image Amazon)

How to shop on Prime Day in 2020

1. Check out our deals predictions and, eventually our Prime Day deals list

There are also too many deals available on Prime Day. It’s never a problem finding discounts, it’s always an issue of figuring out what deals are worth your money. That’s why we always set up a curated list during the 48-hour sales marathon. 

We spent some good time last Black Friday thinking about smart ways to shop on Amazon – they’re still some great Prime Day tips and tricks.

2. Amazon Prime Day has historically required being a Prime member, so be sure to have a subscription on Prime Day

Amazon started Prime Day in 2015 as a clever way to drive up its Prime subscription count, and this online shopping marathon – conveniently opposite Black Friday – accomplished just that. 

You’ll need to sign up for Prime (you can get a free 30-day trial), which comes with two-day free shipping and Prime Video access, among other smaller perks. In some cities, Amazon has rolled out free one-day and same-day shipping on certain items. 

3. Create a wish list to curate what you want, as there will be loads of deals

You’re also going to want to create a wish list ahead of time, which will let you sort out what you want and how much everything costs. This will give you a head start. You’ll be able to see which deals dropped in price and which did not. 

4. Snap up the best Prime Day 2020 deals before they’re gone

The numbers don’t lie. Last year’s Amazon Prime Day stats gave us insight into what sold in big quantities nearly 12 months ago. It’s shocking, really.

The retailer shipped 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than one million toys.

We often find the best deals to go in a matter of minutes, at which time Amazon rolls out a waitlist for those who were just behind the curve.

(Image Amazon)

Will Amazon rivals try to spoil Prime Day?

Yes, almost certainly. Walmart, Best Buy, B&H Photo and other US retailers have, in the past, run deals during or surrounding Prime Day, kicking off Black Friday in July. There was less fanfare for these deals, but they still provided tempting discounts.

In fact, if you do venture onto Walmart, Target, eBay during Amazon Prime Day 2020, you won’t be alone. Searches on these major rivals soared 225% during Prime Day last year compared to the preceding days, according to MarketWatch.

If we see good deals that price match Amazon (or, better yet, beat it), we’ll be sure to include them in our Amazon Prime Day 2020 deals list.

Prime Day 2020 was postponed, but why?

It made sense to delay the start of Prime Day date to October 13 because consumers are facing an economic downtown and probably wouldn’t have been in the mood for a lavish buying spree in July (when the usual Amazon Prime Day date happens), as well as giving the brand time to increase its bandwidth to deal with the huge increase in orders it was seeing over lockdown.

Last year’s best Amazon Prime Day deals

Amazon Prime Day 2020 is undoubtably going to be different than any other as the date shifts to later in the year. But we suspect many of the deals will mirror what we saw last year.

Last year Prime members were snapping up products throughout the 48-hour event with over 175 million items sold. That’s more than Amazon sold on Black Friday and Cyber Monday combined.

That’s why we’re re-posting some of the top deals from last year’s Prime Day event. It happened in mid-July, meaning some products may change (for example, where a sequel has launched since), but the low prices should match come Prime Day 2020.

Echo Dot (3rd Gen) Smart Speaker $49.99 $22 at Amazon
The 3rd generation Echo Dot was on sale for just $22 during Prime Day. That’s the lowest price we had ever seen for the smart speaker that plays music, answer questions, checks the weather, and more with the command of your voice.

Fire TV Stick with Alexa Voice Remote $39.99 $14.99 at Amazon
A Prime Day best-seller, the Fire TV Stick was on sale for just $14.99 during the 48-hour sale event. That’s a $25 discount and the lowest price we’ve seen for the streaming player that features an Alexa voice remote.

Fire TV Stick 4K with Alexa Voice Remote $49.99 $24.99 at Amazon
The popular 4K Fire TV Stick was 50% off during Amazon Prime Day. The streaming player includes an Alexa voice remote and allows you to stream your favorite content in 4K resolution with HDR too.

Amazon Smart Plug $24.99 $4.99 at Amazon
If you owned an Alexa-enabled device, you could ask Alexa to order an Amazon Smart Plug for just $4.99. The smart plug turns any appliance into a smart one so you can use your voice to control the device.

Ring Wi-Fi Enabled Video Doorbell $99.99 $69.99 at Amazon
A best-seller every year, the Ring Video Doorbell was on sale for $69.99 at Amazon. That’s the lowest price we’ve seen for the Wi-Fi enabled doorbell that sends you alerts when motion is detected.

Fire 7-inch Tablet $49.99 $34.99 at Amazon
The best-selling Prime Day Fire tablet was on sale for $34.99. That’s a $15 discount for the 7-inch tablet that works with Alexa and features 8GB of storage.

Kindle Paperwhite $129.99 $89.99 at Amazon
The waterproof Kindle Paperwhite saw a $40 Prime Day price cut. That’s the best price we’ve seen the 2018 Paperwhite that packs an impressive 8GB of storage.

Ring Video Doorbell Pro with Echo Dot $298.99 $199 at Amazon
A popular Prime Day bundle deal, you could save $50 on the Ring Pro doorbell and receive a free Echo Dot. That’s a total savings of $100 for the Alexa-enabled devices.

Ring Alarm Home Security System $268.98 $144 at Amazon
The Ring Alarm has always been a best-seller during Prime Day and this year the 8-piece security system was on sale for $144. That’s the lowest price we’ve seen for the home security system that will alert your phone when doors or windows open, or when motion is detected.

Toshiba LF621U19 43-inch 4K Ultra HD Smart Fire TV $330 $190 at Amazon
A fantastic Prime Day TV deal, Amazon had the Toshiba 43-inch 4K UHD TV on sale for $190. That’s a $140 discount for the smart TV that has the Fire TV experience built-in.

iRobot Roomba 690 Robot Vacuum $374.99 $229.99 at Amazon
The popular robot vacuum allows you to use the iRobot app to clean your floors from anywhere. The iRobot Roomba was $145 off during the Prime Day shopping event.

Instant Pot DUO60 6 Qt Pressure Cooker $99.95 $49.99 at Amazon
The Instant Pot DUO60 was down to its lowest price ever for Amazon Prime Day. The popular pressure combines seven kitchen appliances in one and and includes 1000+ recipes and guides from the compatible app.

23andMe DNA Test $199 $99 at Amazon
Prime members saved 50% off the popular 23andMe DNA test That’s the best price we’ve seen for the ancestry service that includes 85 DNA-based reports on health predispositions, carrier status, and wellness & traits with just one test.

Learn more about the membership you’ll need with our guide to What is Amazon Prime?

When is Amazon Prime Day 2020 date? 

The Amazon Prime Day date is Tuesday, October 13 to Wednesday October 14 in 2020, a set of dates delayed by the COVID-19 pandemic. We’re already seeing early bird Prime Day deals landing over the past few days, however, so there’s likely to be more discounts available in the lead up. 

The Amazon Prime Day date is a little over a month ahead of Black Friday and Cyber Monday 2020, and likely days before US retailers launch their early Black Friday deals. So we don’t see the deals stopping from October 13 through the end of 2020.

Amazon Prime Day deals: what will be on sale?

You can expect Amazon Prime Day deals to hit the retailer’s own line of Echo and Fire smart home products hardest, as well as other gadget brands like Blink and Ring that Amazon also now owns. However, we also regularly see laptops, TVs, headphones, smartwatches, and tablets on sale over Amazon Prime Day, and with 2020 being so competitive there’s likely to be something for everyone out there. 

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