“I always ask them to talk via Zoom,” she said. “If I told them we’d be chatting on Teams, I don’t think they’d know what I was talking about. Everyone knows Zoom.”
The pandemic has thrown two relatively new brands into people’s lives with an uncommon intensity.
Through some strange quirk of culture, some people appear to be taking deep-seated sides. It’s reminiscent of Apple vs Microsoft in (mostly) olden times.
And again, as in (mostly) olden times, I sense that some people may instinctively rebel against Teams because it’s being forced upon them by the interminable suite that is Microsoft.
By contrast, Zoom is seen as sweet. Many don’t seem aware that it had considerable privacy issues — something Microsoft subtly pointed out — for quite some time. Some are still suspicious of Zoom’s ties to China.
Yet Letitia, who occasionally has to have difficult meetings with staff, did point to what she believes is a Zoom advantage: “Zoom has more security protocols. You can lock the room so no one comes in.”
So much of brand preference lies in what people believe about a brand from the very beginning. As long as that brand doesn’t let them down, they hold on to those beliefs and don’t bother even wondering whether a rival may now have a comparable product.
Both Emanuel and Letitia firmly believe that, as Emanuel described it: “Teams is always playing catchup.”
They used to say that about Apple, too. Not Emanuel and Letitia, but, oh, people who didn’t like Apple.
For me, I’ll happily continue to use both Teams and Zoom. I fear, though, that I’ll now have the image of Teams as Big 5 Sporting Goods lasered into my innards.