Here’s how to opt-out of Google Chrome’s Privacy Sandbox (FLoC) trials
Google may have delayed rolling out the Federated Learning of Cohorts (FLoC), which is the company’s alternative to the third-party cookie, but some Google Chrome users are finding themselves part of a trial for FLoC coming under the name Privacy Sandbox.
According to some (such as the EFF, for example), this new feature raises new privacy risks.
Want to opt-out of the trial?
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First off, are you running Chrome on a Windows/Mac/Linux, or Android:
On Windows/Mac/Linux, type chrome://settings/privacySandbox into the address bar and hit Enter. On Android, open the Google Chrome menu, then tap on Settings > Privacy and security > Privacy Sandbox.
There you’ll see a page about the Privacy Sandbox, and there you’ll also find a toggle (you might need to scroll down a bit). If you don’t see this setting, then you’re not part of the trial.